Mon-Fri 9 a.m to 5 p.m PST
1.800.601.GOLD (4653)

About Us

Our goal is to achieve satisfied clients by bringing value to your investment portfolio. We strive to educate you about precious metals, diversification, rare coins and the benefits of having tangible assets in your portfolio. We want you to have the best opportunity to build a precious metals portfolio, which will maximize appreciation opportunities over the years to come. We are dedicated to providing you with individualized service that is unparalleled in the industry. Whether you are a first time investor or an active coin collector, we will give you the support and resources you require to achieve your investment goals.

Message from our Founder, Bob Cohen


There are a great number of gold and coin dealers across the nation. Some are good and some are bad. Some are honest and some are not. Some are interested in how much money they can make from a single deal and others are interested in developing a long term relationship based upon trust, fair dealing and mutual benefit. At Citizens Gold, Inc., we strive to develop long term relationships with our customers, where the customer, who follows recommendations, will benefit economically over a reasonable period of time. We are members of the Numismatic Consumer Alliance, an organization dedicated to protecting the consumer from the bad apples that exist in the coin and gold community. We are proud to be Lifetime Members of the American Numismatic Association. Customers have returned to us time and time again and have referred us their friends and relatives, because we try to provide a level of service and fairness in pricing that they have not found elsewhere. We encourage our customers to do their homework before buying and to make informed decisions. We believe that a customer properly and sufficiently educated, will make correct decisions suited to his or her needs, situation and objectives. We provide educational materials and answer whatever remaining questions that might then exist, so that our customers will have the comfort level and confidence to make a purchase in an amount that correctly suits their needs and in an appropriate percentage to the assets they seek to protect and in proper proportion to the balance of their assets. A gold or coin purchase is not a “one size fits all” transaction. Our representatives spend whatever time is required, so that we and you will feel comfortable that the purchase you ultimately make, is the right one for you. Some of our customers are first time buyers and others have bought gold and precious metals from other companies before us. We enjoy being told that a customer’s experience dealing with Citizens Gold Inc., was different from other companies they had dealt with in the past. Whether you are a first time buyer or an experienced investor in gold or other precious metals, we believe that your experience with United, will be all you are looking for and more.

Citizens Gold, Inc., is a family business. I started collecting coins when I was 13 years old. I would buy old Indian pennies and Liberty Nickels from the ice cream truck man, who would get them out of the change he took in for the day. I would go to the bank after school, and change a twenty dollar bill for 2,000 pennies. I would go through all of them and re-roll them and get my $20 bill back. I would repeat the process and would end up finding Indian Cents and the early Lincoln pennies, including the dates that cannot be found that way any longer. I found a 1909 S VDB, a 14D, a 22 plain and a 31S. My collection consisted of circulated coins only. I always had an interest in coins and I eventually formed complete collections of Standing Liberty Quarters and Walking Lib Half Dollars, doing the same thing. While I have bought and sold coins over the years, I still have some original collections, including a Liberty Nickel Collection- all found through circulation. I have been a collector for over 50 years.

I became a lawyer and have practiced law for close to 40 years now. I have been a long time member of various bar associations and of lawyer organizations, dedicated to the protection of consumer rights, including CAOC-Consumer Attorneys of California. I remain an active member of the State Bar of California. Still, coins were always my passion. In the 80’s, I started collecting by buying coins from auction. Things seemed expensive back then, but looking back, I only wish that I never sold a thing and bought the very best that I could at any given point afford. The coins I acquired back then, outperformed by far, any traditional investment in the stock market or real estate. Over the years, I have had numerous classic rarities, including an 1804 Dollar, a 1927D Twenty Dollar Gold piece, an Ultra high relief, an Uncirculated 1794 Dollar and a complete collection of the finest known Stellas.

About 25 years ago, I transformed my personal collecting to a business. It was a difficult transition to make as I was a great buyer and a terrible seller. That is, I just could not part with some of the great coins that I acquired over the years. Eventually, I was able to do just that and of course, if I had not sold them, I would have realized profits totally off the chart. I am not complaining as I have done exceptionally well for myself and for my clients who followed my lead.

I found that it was a difficult transition for clients to invest in coins, when they had been investing in the stock market for years. Clients would ask how I could pay so much-sometimes a million dollars or more for a single coin. To me, it was the same as art collecting. Coins have history. Some have been held by Presidents and some by the most important people throughout the ages. The best part of collecting was when clients realized that there was a liquid market and a steady stream of buyers for the right coins. Great coins and coins in superb condition were and are always in demand.

I derive a sense of satisfaction in steering our clients in the right direction and in educating them. Education is the key to understanding Numismatics. Some people hear about the spot price of gold and want to invest believing that bullion will continue to appreciate and that they will derive an increase in their investment as the value of the metal increases in price. Some people have expressed that the weakening dollar and the demand for gold by foreign governments is a reason that the metal will continue to appreciate. This represents sound reasoning and I do not dispute the motivation, especially when over time, it appears to have made our customers a considerable profit on their investments. For me, however, from a personal perspective, I continue to encourage clients

to broaden their horizons and see the big picture-Numismatics. Scarce and rare coins appreciate for reasons other than for which bullion appreciates. Sure it is supply and demand and coin collecting remains today, the largest and most prolific of all hobbies. Even when spot gold drops on a particular day, the value of a scarce or rare coin is not affected by the value of the metal itself. Citizens Gold, Inc. offers different metals and different coins to fulfill different objectives. I must however, admit that I continue to encourage our customers who are bullion buyers to consider a Numismatic approach to both collecting and investing.

As in any industry, there are good and bad people and good and bad companies. Before you part with your hard earned dollars, it is essential that you do a proper due diligence and find out all you can about those whom you might be dealing. My law firm website is Please click on it and learn about me, my spotless record with the State Bar of California, A+ rating with the Better Business Bureau, the various organizations with which I have been involved (Bob serves as a member of the Board of Directors of the Better Business Bureau of Los Angeles and Silicon Valley. including serving on the Board of Directors of the Better Business Bureau of Los Angeles and Silicon Valley, the Consumer Attorneys of California, Consumer Attorneys of Los Angeles, the Los Angeles County Bar Association, the American Bar Association, the Million Dollar Advocates Forum and the Multi Million Dollar Advocates Forum) , my commitment to consumer protection and some of the accomplishments of which I am proud. Do a Google search for Bob M. Cohen and read one of the 330,000 references. At Citizens Gold, Inc., we encourage education and transparency.

Our website continues to develop and the content continues to expand. I urge all of you to come back to it from time to time. I have never stopped learning about coins and there is so much to learn and to understand. Nobody should invest their hard earned dollars without a complete research and due diligence. Again, education is the key to complete understanding. Always ask all the questions that are on your mind and get the answers you require to give you the appropriate comfort level to continue collecting, investing and learning.

-Bob M. Cohen